How to Write a Great Employer Value Proposition (EVP)

Financial services are one of the largest employers in Hong Kong, with a busy and competitive job market, and sourcing and retaining top talent is one of the biggest difficulties facing the banking and financial sector.

HR and marketing professionals are working together to create Employer Value Propositions, or EVPs, to attract exceptional candidates across a range of skills with a universal message. An EVP is used as a tool to engage top talent through persuasive and strong messaging outlining the benefits of your company and the shared values of its employees.

This resource covers the many benefits of having an EVP and runs through how to craft a strong and catchy EVP which will break through the noise and attract the candidates you need to grow.​